Brand Logos
The Salon Symphony logo mark (icon only) is to be used under the guidelines and visual representations below.
Primary
Gradient SS logo on white backgrounds.
Alternate
White SS logo on gradient backgrounds.
Alternate
White SS logo on solid dark backgrounds.
Brand Logos
The Salon Symphony ‘SS’ logo mark (icon) with ‘Salon Symphony’ type (text).
On white backgrounds, use gradient SS logo with dark 'Salon Symphony'.
On dark backgrounds, use white SS logo with white 'Salon Symphony'.
Brand Fonts
Clarity in communication is key for us, so we use the modern sans-serif fonts Roboto, Poppins and Fira Sans for all text on brand and marketing materials.
App + Web
Roboto
H1 / Bold
Main Heading
H2 / Bold
Sub Heading
H3 / bold
Sub Heading
P / 400
Roboto is our primary font for paragraphs.
Web Only
Fira Sans
H1 / 900
Main Heading
H2 / 800
Sub Heading
H3 / 800
Sub Heading
P / 400
Roboto is our primary font for paragraphs.
App Only
Poppins
H1 / 700
Main Heading
H2 / 700
Sub Heading
H3 / 700
Sub Heading
P / 400
Roboto is our primary font for paragraphs.
Brand Icons
Icons for use across app stores and various download idicators.
Mobile App 1
Gradient SS on white background
Mobile App 2
White SS on gradient background
Desktop App 1
Gradient SS on white background
Desktop App 2
White SS on gradient background
Brand Colors
Our playful tones are captured in bright, modern colors: purple, pink, blue and teal.
Purple Accent
- RGB: 155, 81, 224
- HEX: #9B51E0
Pink Accent
- RGB: 255, 81, 154
- HEX: #FF519A
Blue Accent
- RGB: 123, 204, 238
- HEX: #7B68EE
Aqua Accent
- RGB: 80, 216, 205
- HEX: #50D8CD
Brand Buttons
The Salon Symphony logo mark (icon only) is to be used under the guidelines and visual representations below.
Solid Pink
- (90deg, #7B68EE 0%, #FF519A 100%)
- font-family: Roboto (600)
- border-radius: 5px
Brand Values
Bridge Owner-Worker Gap
We are tireless trailblazers of the employee experience, creating deep connections and collaboration amongst professionals.
Deliver Vision, Not Just Value
We are committed to passion-powered innovation that addresses the needs of every dedicated and deserving haircare worker.
Walk the Way with You
We pledge to serve and support salon owners and their teams every at step of the journey – regardless the challenges ahead.
Our Promise
Personality
Curious
We are lifelong learners—enlightened by newfound education and inspiration that awaits around every corner.
Creative
We are endlessly endowed with an energized spirit to design and develop technological tools that improve the lives of others.
Compassionate
We are driven by a deeper purpose to propel people forward – zealous in our mission to find innovative solutions to everyday problems
Promise
Salon Symphony will be the new beginning that drives sound change in salon management software, opening a novel pathway to beauty industry success.
Positioning
As the beauty industry’s first and only HR Employee Experience App, Salon Symphony is the go-to salon management software solution for owners and managers of commission-based salons.
2.2 Primary Typography
Fira Sans (Headers)
Fira Sans (900) is our Primary font, used for headers.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Roboto (Paragraphs)
Roboto (400) is our secondary font, used for paragraphs.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
2.1 Colors & Usage
This color palette was carefully chosen to demonstrate our brand personality traits: curious, creative, and compassionate.
Primary colors are the main colors and must constitute the majority of the piece. Secondary colors should be used to complement the Primary colors and are reserved for accents and embellishments. These are the only colors that may be used when creating branded pieces.
PRIMARY (headlines, headers, backgrounds) Midnight Blue, Bright Aqua
SECONDARY (buttons, icons, highlights, bullets) True Blue, Bright Aqua
2.3 Alternate Typography
Poppins (Headers)
Poppins (700) is the alternate font used for headers.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Assistant (Paragraphs)
Assistant (400) is the alternate font used for paragraphs.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Introduction
As the beauty industry’s first and only HR Employee Experience App, Salon Symphony is the go-to salon management software solution for owners and managers of commission-based salons.
In this guide, you will find the universal elements of our brand and direction on how Salon Symphony players should use those elements to orchestrate pieces that live up to the promise and excitement of the company.
